Marketing & Me
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Creative and versatile with an extensive background in branding, loyalty and partnerships.
An experience that spans over 18 years focusing on arts, food and travel in Middle East, Africa, France and Northern America.
Her career journey began in hospitality marketing and then moved into corporate branding, loyalty and event partnerships.
As a partnership professional, she has worked closely with reputable brands in a multitude of industries.
Recently she has focused her energy on arts and the creative aspect of marketing. A published author with art exhibitions in UAE, France and USA.
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Art & Marketing Startup
2021
Izles.co | Seattle USA (remote)
FOUNDER / MARKETING & CREATIVE DIRECTOR
Created the business concept and designed the branding for a holding company covering diverse offerings designed to cater to start-ups and emerging artists; received over 100+ PR coverage on launch via US online news sites
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2020
Self Employed | New York, USA, Cannes France
FREELANCE MARKETING CONSULTANT & ARTIST
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Marketing and branding consulting for travel, arts, and startups
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Practiced impressionism with exhibitions in UAE, Switzerland, USA, and France
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Self-published a book on painting & poetry distributed globally on Amazon, Barnes & Nobles, Target, etc.; created a digital concept shop for paintings
Loyalty Marketing & Projects
2019
Accor Middle East and Africa | Dubai, UAE
PROJECT DIRECTOR - LOYALTY & PARTNERSHIPS
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Launched the regional roll-out of the new lifestyle loyalty program in liaison with global, regional, and operational teams
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Produced marketing collaterals, newsletters, and handled events for internal awareness to 200+ hotels
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Provided stakeholders with updates through presentations at global and regional conferences, dedicated meetings, and more
2017
Accor Middle East | Dubai, UAE
LOYALTY MARKETING & PARTNERSHIPS DIRECTOR
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Awarded as Employee of the Year 2018
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CRM leader for loyalty; designed digital campaigns to provide visibility to loyalty brand and projects
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Generated $3M in partner revenue and $10M in marketing dollars for digital visibility through partners such as MasterCard, Emirates Airlines, and more
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Designed and handled exclusive VIP partner events up to 1000 guests such as ATM Party, Ed Sheeran Concert, Cirque du Soleil, CATS Musical and more
Brand Marketing & Partnerships
2015
Accor Middle East | Dubai, UAE
REGIONAL MARKETING & PARTNERSHIPS MANAGER
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Increased programmatic activities by 200% and increased hotels revenue by 30%
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Initiated partnership marketing in Accor Middle East for increased awareness such as ME ComicCon, Color Run, Riyadh Shopping Festival, and VISA
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Rolled out the branded emailer tool utilized by more than 100 hotels in the region for property-specific email marketing
Hotel Marketing
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2013
Pullman Hotel and Pullman Residences Dubai
CLUSTER MARKETING & COMMUNICATIONS MANAGER
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First hotel in the region to initiate an in-house email and social media marketing
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Launched the opening of the first Pullman residences in the world with 70% of the paid campaign spent on digital and an ROI of 1:3
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Partnered with local art organizations for Pullman & Art Events – a program featuring artists for live presentations and exhibitions in the hotel lobby
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Sofitel Abu Dhabi
MARKETING & COMMUNICATIONS MANAGER
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Initiated partnership activations such as Shop & Stay with Marina Mall, Women in Arts Exhibition with Institut Francais, and Time Out Abu Dhabi Restaurant Awards which generated added revenue and 5x awareness
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Increased the PR Coverage of the hotel by 300%
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Handled the post-opening of the hotel, revamped marketing collaterals and redesigned the entire content marketing materials from hotel storytelling, photoshoot, and more
